Carvel
It’s like you’ve been scooped into a holiday movie where the snow is cookie crumbles and the trees are towering ice cream cones. Nothing seems quite real, but everything tastes exactly how it should.
To reintroduce Carvel’s Biscoff Cookie Butter Ice Cream, we pulled out all the festive stops (in stop motion). From video to menu boards, social media to in-store moments, the launch of Cookie Butter Ice Cream turned Carvel into a true winter wonderland.
My Role: Copywriting
Art Direction: Mindy Post, Drew Glafcke