Royal Hawaiian Center is built on a land called Helumoa, with history dating back to some of the first Hawaiian ali‘i, or royals, who called it home. Today, it serves as the inspiration and backdrop of the ‘Welcome to Our Legacy’ story.

When developing this campaign, our goal was to bring together the cultural importance of the Hawaiian language with the impactful beauty of Hawai‘i’s land. On every ad, we connect a welcoming Hawaiian word or phrase to a poetic invitation ushering you into the entire historic world within Royal Hawaiian Center. From premier magazines to digital integration, ‘Welcome to Our Legacy’ is so much more than a breathtaking picture. It’s a complete, far-reaching campaign and an inspirational immersion into paradise.