The Home Depot

When houses are as expensive as a generation’s worth of crushed dreams, new homeowners are getting creative with remodeling a ‘charming’ four walls into their DIY dream homes with a little, or a whole five-gallon-bucket’s worth of help from The Home Depot.

Remodelers are a valuable, ever-growing, and wide-reaching audience for The Home Depot. But every project is as unique as the remodelers themselves. So, we created a first-of-its-kind campaign for The Home Depot built on an audience-specific strategy to motivate, educate, and guide every type of remodeler through every stage of their home reno journey.

The Stylish Remodeler | Kitchen :30

The DIY Remodeler | Bath :30

My Role: Creative Direction, Copywriting

Creative Direction: Erin Campbell

Art Direction: Mobs Robertson