Hampton x
Fox Sports
When you’re gearing up for College Football’s Big 10 Championship, It Matters Where You Stay…at the Hampton by Hilton pre-game Waffle Station.
Big 10 Championship Game Teaser
To conclude a season-long partnership with Fox Sports, we came to the Big (Ten) game with our big (boy) waffle makers to serve thousands of prize-winning waffles and hype up the crowds with hospitality and a non-stop stream of syrupy social content.
Big 10 Weekend Wrap Up
Hampton x Fox Sports Big 10 Championship Weekend
My Role: Creative Direction, Copywriting
Creative Direction: Tori Evert
Content Capture, Editing: Tori Evert, Taylor Murdock, Bryce Burton
Copywriting, On-Screen Talent : Jacob Church
And when you’re the most waffle-loving, fist-bumping best friends in college football, aka Fox Sports’ Gus Johnson and Joel Klatt, you stay at Hampton by Hilton during the regular season, too.
Before training camp even started, we spent a summer session with Gus and Joel creating content series to build Hampton x Fox Sports College Football partnership throughout the season on social, on The Joel Klatt Show podcast, and during on-air game time moments.
Hampton x Fox Sports Regular Season
My Role: Creative Direction, Copywriting
Creative Direction, Content Capture, Editing: Tori Evert