Reebok

JJ Watt teamed up with Reebok to develop the JJI - the perfect training shoe. Upon its anticipated release, the JJI sold out in hours, and continued to sell out in its subsequent colorways throughout its lifespan.

Major Wattage

‘Hunt Greatness’ wasn’t just JJ Watt’s story, but a widespread platform for Reebok told through real people, who, inspired by JJ, hunt their own version of greatness every day.

So, ‘Portraits of Greatness’ series was born. The first video released on Veteran’s Day coupled with the JJI Military Edition colorway drop and followed Sgt. Matt Melancon, a retired war veteran, amputee, and boardercross athlete our creative team met while on set during the original ‘Hunt Greatness’ production.

My Role: Copywriting

Creative Direction: Simon Candy, Lexi Corn

Art Direction: Santi Saucedo