realtor.com

If potential buyers want to buy their dream home, they should be able to find it. Right? When they’re searching anywhere but realtor.com, they may be missing out on exactly what they’re looking for.

With realtor.com, buyers see all of the market. They have more homes for sale than the competition. It’s just a fact. So, we showed potential homebuyers what they could be missing by actually blacking out, visibly removing a real-life, real-sized home in Austin, TX.

My Role: Copywriting | Art Direction : Michelle Grant

ACD CW: Jake Dubs | ACD AD: Lex Beltrone

ECD: Dave Arnold