Moët & Chandon

Moët & Chandon is one of the oldest champagne brands in the world, and wrote the rules of champagne. But with the launch of Moët Ice Impérial, a new, sweeter set of rules have joined the party. So, we poured a glass and showed the world how drinking champagne on ice is done.

With the release of their Ice Impérial product, we were challenged to develop an experiential sampling to show champagne drinkers that ‘on-ice’ was Moët & Chandon they expect from the classic luxury.

So, we developed beautiful frozen domes to house with smaller round ice & frozen fruit to perfectly unlock each unique flavor notes of the chilled champagne.

And when served alongside branded mallets at each event, we created delicious moments of table-top theatre to deliciously put your night on Ice Impérial.

And while the ice domes were an experiential success, in order to spread the excitement, rule breaking, and ice innovation of Moët Ice, we further developed captivating and scalable ice delivery systems to impact more audiences.

These wider-reaching packaging experiences impressed upon more guests and onlookers, as they revealed the ice inside and the flavors within Moët & Chandon Ice Impérial champagne.

My role: Copywriting

Art Direction: Teresa Hasala, Tom Durante

ECD: Simon Candy.