Tru x Truly

Summer was the perfect season for Hilton’s Tru hotels to launch a truly delicious partnership with every pool party’s favorite drink, Truly. And we did it in truly colorful style, just how Tru x Truly expected us to.

To launch Tru x Truly, we had to create buzz bigger than any school’s-out pool party could ever do. So, we created a summer-long series of social content to excite long-time Tru travelers and inspire first-time Tru adventurers with a new partnership, new Tru x Truly merch, and an exciting two-night getaway to cap off a truly delicious moment.

My Role: Creative Direction, Copywriting, Production

Creative Direction, Content Creation, Product Design, Production: Tori Evert

Copywriting, On-Screen Talent: Jacob Church