Fenton
Day to night. Sunday to Sunday. Yoga class to cocktails. Moments to memories. The best parts of life in The Triangle are all happening in one place.
This is your place to play. To recharge. To gather. Where your community comes alive. Where you want to stay. And then stay a little longer. This is Fenton. Where you Live the Life.
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Fenton, located in Cary, North Carolina is the newest outdoor shopping destination to takeover the suburbs and everyone’s social feed. House of Current was tasked with developing every conceivable facet of their branding (street naming included), in order to make their soon-to-be presence known and to make their name unforgettable.
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back in my motion graphics days
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Fun fact: our Fenton partners even let me name streets during this project. It felt illegal. But boy, did I revel in it, baybee.
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My Role: Copywriting
Art Direction: Wendy Lowden, Koble Delmer